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A range of products for daily haircare with antioxidant and protective properties. It consists of nine families with simple and descriptive names that come from the abbreviation of their function.
SUSTAINABLE FORMULAS Essential Haircare is made with high percentages of natural ingredients that are easily biodegradable to minimise the environmental impact. All products are free from sulphates and parabens.
HIGH-PERFORMING AND SPECIFIC FORMULAS Each range meets the specific needs of different hair types and offers an immediate cosmetic treatment.
PROTECTING BIODIVERSITY The products in each family contain an active ingredient from the Slow Food Foundation centre for Biodiversity. Each family’s ingredient has its own story, face and name from those who cultivated them with personal care and dedication. The Centres are maintained by producers who work to preserve and maintain traditional products that are at risk of extinction, with the aim of protecting unique plant species, local traditions and craftsmanship.
ESSENTIAL DESIGN AND SUSTAINABLE PACKAGING Essential Haircare products are held in sustainable packaging made with polyethylene from natural origins, which we invite you to reuse when empty. The carbon dioxide emissions deriving from their production are offset with reforestation and woodland protection projects.
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